Discounters: Rapid growth or gross myth? 2010
Summary:
While it may be a common presumption that discounters are benefitting from the downturn, is this really the case?
In the wake of the global economic crisis, discounters were expected to benefit from rising footfall due to lower discretionary income, e.g. Aldi UK’s 2008 turnover climbed 24%. However, due to their increasing success, discounters can no longer ‘fly under the radar’ and traditional retailers can no longer afford to ignore them. With all retailers focusing on efficiency and price, discounters have been suddenly faced with increasing competition from all formats, forcing them to battle on all fronts. In this situation, Planet Retail expects them to play their top trump - price.
This highly detailed report uncovers uncover the opportunities, threats and idiosyncrasies of this highly dynamic channel.
Use this report to :
- Discover how retailers can compete against discounters;
- Identify the top 10 leading discounters and compare their strategies;
- Forecast the leading retailers and markets from 2009-2014; and
- Discover the opportunities for manufacturers once their products are on the discounters' shelves.
Table of Contents:
| Global Overview 2009-2014 |
| | Leading Discount Markets |
| | Leading Discount Retailers |
| | |
| Leading Discounters |
| | Top 10 Rankings |
| | What is Moving the Top 5 |
| | |
| Discounters: The All-Purpose Destination |
| | Fighting Other Channels |
| | New Features & Trends |
| | |
| How competitors can raise the gauntlet |
| | Range Rationalisation |
| | Marketing and Price Promotions |
| | Tailored Discount Private Labels |
| | New Discount-Oriented Hybrids |
| | |
| How manufacturers can benefit |
| | Supplying Brands |
| | Supplying Private Labels |
| | |
| Implications |
| | |
