Summary:

The Central and Eastern European retail landscape has become even more diversified following the economic and financial crisis, with the market positions of retailers changing in several countries. Western retailers are holding a strong market position in many Central European countries, while the Eastern European market is dominated by Russian retailers. Who will be the leading regional players to secure your revenue growth in the long term?

This report provides an overview of the strategic business developments in Central and Eastern Europe as well as highlighting the opportunities within each region. To remain competitive in your region, use this report to better align your strategy and forecast future growth.

Key questions answered:

• How should manufacturers and suppliers react to hypermarket and discount channel development?
• Who are the leading regional players that will secure your revenue growth in the long term?
• How can you establish a foothold in specific microregions such as Ex-Yugoslavia and Ukraine?

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