Retail Technology Trends, 2011

Retail Technology Trends, 2011 Retail Technology Trends, 2011

Retail Technology Reports

Facing a difficult economic environment, retailers have started to assess their IT investments and as a result are setting new priorities. Retailers are investing in solutions that improve efficiency and better customer experience to secure return on investment and help to differentiate from competition.

This highly detailed and comprehensive report indentifies trends and drivers for IT investments, helping suppliers and retailers spot missed opportunities and allocate R&D investment successfully. The report enables retailers to minimise risk and prioritise effectively when planning their IT budgets. Insights from lighthouse projects around the globe as well as from failed experiments will provide orientation in the ever more complex world of retail technology. In addition, technology vendors will gain further understanding of retailers' expectations.


Table of contents

  1. Executive Summary
  2. Self-Service Checkouts:
    • New technologies change the game
  3. Customer Facing Technologies:
    • Enabler for a new generation of pinpoint marketing
  4. Price Optimisation:
    • Higher margins without increased turnover
  5. RFID (Radio-Frequency Identification)
    • Back from the brink
  6. Warehouse Automation:
    • Machinery picks and packs more precisely

Reasons to buy

Key questions answered:

  • Which technologies are driving retail innovation in the coming years?

  • Which investments in technology are promising quickest returns?

  • What challenges are still waiting to be solved and how can technology providers help?

  • How will shoppers benefit from the latest developments in information and communication technology?

About the author


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