Foodservice Trends, 2012

Foodservice Trends, 2012 Foodservice Trends, 2012

Reports & Presentations
PPT

The recipe for a successful foodservice operator is always changing, with retailers having to adjust their formula to keep up and maintain competitiveness. With the recent recession continuing to change consumer behaviour, this is more important than ever. Operators need to adapt their strategies to incorporate the latest technology, and learn how best to engage with the right consumers.

This report outlines five key trends that are hot right now - pricing, technology, social media, premiumisation and FMCG ranges - with best practice examples from leading foodservice operators. Essential reading for foodservice professionals across the globe, this research provides insight into the role of innovation in customer engagement, promotion and brand loyalty.

€350

Table of contents

  • Introduction
    1. Pricing
    2. Technology
    3. Social Media
    4. Premiumisation
    5. FMCG
  • Summary

Reasons to buy

Use this report to:

  • Sink your teeth into the marketing tactics of leading foodservice players including Starbucks, McDonald's, TGI Fridays, Subway and Domino's;
  • Season your strategy for 2012 with the latest foodservice trends;
  • Feast your eyes on a wealth of in-depth case studies; and
  • Unwrap the economic factors impacting the foodservice industry today.

About the author

Nicole Parker-Hodds
Associate Analyst

Nicole Parker-Hodds is an Associate Analyst in foodservice based in London. Nicole joined Planet Retail from Sainsbury's where she worked as a location planner on the convenience team. She holds a Degree in industrial Geography from the University of Leeds in the UK. As part of the course, Nicole completed a placement as a GIS analyst at Emaginating Ltd.

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