Innovative Foodservice from Paris
France is increasingly being used as a stepping stone for international foodservice chains to enter Europe, as recently evidenced by Pret a Manger and Marks & Spencer. However, the French market is still dominated by independents and local chains as consumers continue to look for convenient, on-the-go food options without compromising on freshness and quality. International players will need to adapt their strategies to consumer tastes and become more ‘local’ in order to succeed in this competitive market.
This report outlines five key trends shaping French consumer behaviour - convenience, self-service ordering, fresh and healthy, adapting to local tastes and local sourcing - with best practice examples from leading national and global companies such as McDonald’s, Quick and Monoprix.
- Convenience market
- Self-service ordering
- Fresh and healthy
- Adapting to local tastes
- Local sourcing
Use this report to:
- Discover the main trends in French QSR and convenience;
- Explore best practice examples from leading operators;
- Identify the implications for your business; and
- Align your strategy for 2012.
Nicole Parker-Hodds Associate Analyst
Nicole Parker-Hodds is a foodservice analyst, based in London. Nicole joined Planet Retail from Sainsbury's where she worked as a location planner on the convenience team. She holds a Degree in industrial Geography from the University of Leeds in the UK. As part of the course, Nicole completed a placement as a GIS analyst at Emaginating Ltd.
Aisling Balfe Retail Analyst
Aisling Balfe is a foodservice analyst, based in London. Aisling is responsible for building and maintaining Planet Retail’s foodservice database in addition to writing articles and producing reports. Aisling holds a First Class Degree in geography from the University of Leeds in the UK and has also studied at the University of Queensland in Brisbane, Australia.