Innovative Foodservice from Paris14 Feb 2012
Reports & Presentations
France is increasingly being used as a stepping stone for international foodservice chains to enter Europe, as recently evidenced by Pret a Manger and Marks & Spencer. However, the French market is still dominated by independents and local chains as consumers continue to look for convenient, on-the-go food options without compromising on freshness and quality. International players will need to adapt their strategies to consumer tastes and become more ‘local’ in order to succeed in this competitive market.
This report outlines five key trends shaping French consumer behaviour - convenience, self-service ordering, fresh and healthy, adapting to local tastes and local sourcing - with best practice examples from leading national and global companies such as McDonald’s, Quick and Monoprix.
Table of contents
- Convenience market
- Self-service ordering
- Fresh and healthy
- Adapting to local tastes
- Local sourcing
Reasons to buy
Use this report to:
- Discover the main trends in French QSR and convenience;
- Explore best practice examples from leading operators;
- Identify the implications for your business; and
- Align your strategy for 2012.