LVMH Make Up Forever opens first global ‘shoppertainment’ flagship in New York

23 February 2017 (Updated: 10:20 GMT)
Make Up Forever will open a new 750 sq ft global flagship store on 24 February, nearly twice the size of its typical store format. According to Laure de Metz, general manager of the Americas, it took the brand a year and a half to find the location, based between 58th and 59th Streets and a block from Bloomingdale’s...