OXXO teams with Revionics for price optimisation

06 December 2017 (Updated: 15:34 GMT)
Mexico’s number one convenience store chain, OXXO, has entered into a license agreement with Revionics for its Price Suite with optional analytical services including Key Value Item Analysis, Elasticity Workbench and Store Zone Clustering. With more than 15,000 convenience stores across Mexico, OXXO sought a scalable, more automated price optimisation solution to help drive increased unit sales while sustaining margins and profitability, maintain competitive positioning and pricing on targeted key value items. ...