Amazon has announced that its third annual Digital Day
will take place on Friday, 28 December 2018, offering end-of-year savings on digital content including movies, TV shows, mobile games, apps, eBooks, and more.
Amazon’s Digital Day leverages the momentum gathered
during the Cyber Five sales event, as well as the increased holiday season spend
, in order to lock more shoppers into its entertainment services, which in turn is core to its digital ecosystem buildout strategy.
To look at key Cyber Five data, and dive deeper into Amazon’s promotional trends and category share, brands should explore our recently debuted Edge Cyber Five report
, where we leverage insights across the Edge family of brands to analyse category sales trends in the US and the UK, and uncover the most important selling days by deal volume and category share, as well as the most popular online items by category.