The Middle East is increasingly on the agenda of the world's leading retailers, as highlighted by the recent announcement that Walmart and Tesco are to enter the region. They will join other global retailers, such as Carrefour, Casino and John Lewis, who are already present and expanding in the region.
However, the fact that Walmart and Tesco will enter the Middle East not through a grocery format, which is their typical method when entering a new geography, but through standalone clothing stores, illustrates the fact the retailers need to have a flexible approach to the region and new thinking. The Middle East is a diverse region with varying levels of retail development and strong existing local players.
In this report, we examine the retail developments and trends redefining the region's retail landscape, as well as looking at the prospects and franchising options for global retailers looking to enter.
Planet Retail defines the Middle East as a geographical entity and not a political one. Our database covers 211 geographical countries and non-state territories. Given our coverage, Middle East Trends & Forecasts includes the following countries as categorised by the definitions in our methodology: United Arab Emirates, Saudi Arabia, Bahrain, Kuwait, Oman, Qatar, Israel and Jordan.