Could Amazon launch Prime only stores?

Could Amazon launch Prime only stores? Could Amazon launch Prime only stores?

Reports & Presentations

After a few years of testing physical space for the purpose of showcasing hardware or allowing shoppers to collect online orders, Amazon is now ready to transition to full-on bricks and mortar grocery retailing. Yet with the recent opening of Amazon Go and the apparently imminent launch of AmazonFresh Pickup, the one notably absent feature is Prime. 

In this whitepaper, we explore whether Amazon can make a success of store-based grocery retailing without its wildly valuable membership programme or if we may indeed see a day where Amazon stores become available exclusively to Prime members. 

Reasons to buy

  • Discover our broader expectations for the roll-out of Amazon’s store-based grocery strategy, and how the retailer will draw inspiration from its bookstores to drive loyalty in a supermarket setting;
  • Explore how Amazon is getting more comfortable with the notion of exclusivity both in terms of price and products, especially as it ramps up its grocery own label capabilities;
  • Learn how Prime also acting as a gateway to Amazon’s hottest services such as online grocery and one-hour delivery, and our expectations on how Amazon will translate Prime-specific perks in a physical store setting; and
  • Understand how a deceleration in Prime membership growth will require Amazon to look beyond its core demographic for future growth and whether Amazon is engaging in a race to the bottom as it looks to match Walmart in the shipping wars.

About the analyst

Natalie Berg
Retail Insights Director

Natalie Berg is responsible for driving Planet Retail’s strategic insights. She has over a decade’s experience providing analysis and opinion on the world’s largest retailers with a particular focus on supermarkets, discounting and online retail.  She is a regular TV and radio commentator for UK retail news with appearances on the BBC, Sky, CNBC and Bloomberg.

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