Kroger: Omnichannel Retailer Report

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Kroger: Omnichannel Retailer Report Kroger: Omnichannel Retailer Report

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In this edition of our omnichannel retailer reports we focus on US grocery giant Kroger, providing a comprehensive insight that will be valuable to FMCG suppliers and specifically those working with Kroger.

The report provides the latest picture on Kroger’s performance and future forecasts, as well as its competitive position. A STEIP assessment identifies the primary drivers of change as they impact Kroger, leading into examples of the retailer’s latest activities and how each is supporting one of four Winning Strategies as identified by PlanetRetail RNG. Supplier examples of initiatives with Kroger are also highlighted across major CPG sectors such as food and beverage, household and personal care.

Table of contents

Mission and Metrics
   Overview and Forecasts
   Competitive Dynamics
   Priorities
STEIP Drivers of Change
   STEIP Assessment
Winning Strategies
   Store of the Future
   Ecommerce & Digital Ecosystem Management
   Supply Chain & Fulfilment
   Shopper Engagement & Retention
Recommendations
   Supplier Case Studies
   Recommendations by Winning Strategy
   Recommendations for CPG Sectors

Reasons to buy

  • Understand how Kroger is building its competences within Store of the Future, Ecommerce & Digital ecosystems, Supply Chain & Fulfilment, and Engagement & Retention;
  • See a curated list of brand initiatives with Kroger;
  • Read our interpretation of why these developments should matter to suppliers and recommended actions to take;
  • Learn about the major drivers of change and how these will influence Kroger in the future

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