Halloween 2018: US Recap

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Halloween 2018: US Recap Halloween 2018: US Recap

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In our annual Halloween report, we look at the most influential trends from 2018, such as online digital engagement tools and the roll out of new, exclusive products to capture shoppers' attention. We consider the multiple sources of inspiration for shoppers, as well as the different opportunities for brands to be embedded into Halloween preparations. 

Table of contents

  • Halloween Facts & Figures
  • Online & In-Store Merchandising
  • Supplier Case Studies
  • Recommendations

Reasons to buy

  • Look at key Halloween data, such as total US spend, spend per category, and sources of inspiration
  • Dive deeper into digitally-driven initiatives and supplier case studies
  • Browse through in-store merchandising strategies employed by retailers to entice seasonal shopping
  • Understand the new requirements to succeed in seasonal

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