Target Omnichannel Retailer Report

Target Omnichannel Retailer Report Target Omnichannel Retailer Report

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In this edition of the omnichannel retailer report series, we focus on one of the largest US retailers, Target Corporation. We cover initiatives and developments across its store-based and ecommerce banners for suppliers already selling into, or seeking opportunities with the retailer. 

Leveraging our recently launched Retail Market Monitor, we analyse the data and forecasts behind the leading retailer to help suppliers plan for long term opportunities. We use Edge Retail Insight’s winning strategy framework to capture recent Target initiatives, including its expansive array of unique own brands, the evolution of its fulfilment capabilities and the new experiences brought to life in its stores. Best-in-class case studies of suppliers working with the retailer are also highlighted, providing clear recommendations for CPGs wanting to maximise their opportunities going forward.

Table of contents

Mission and Metrics

  • Introduction to RMM
  • Overview and Forecasts
  • Competitive Dynamics
  •  Priorities

STEIP Drivers of Change
Winning Strategies

  • Store of the Future
  • Ecommerce & Digital Ecosystem Management
  • Supply Chain & Fulfilment
  • Shopper Engagement & Retention

Recommendations

Reasons to buy

  • Access the latest data and forecasts on Target to help determine areas of focus and new opportunities
  • Discover how Target is building its strategy for the future, including initiatives across its supply chain, retail stores and digital ecosystem
  • Find out what we believe suppliers should be doing to achieve future success with the retailer, leveraging current best-in-class brand examples

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