Brazil Planning Snapshot, 2019

Brazil Planning Snapshot, 2019 Brazil Planning Snapshot, 2019

Reports & Presentations

Brazil is the world’s tenth-largest, and Latin America’s largest retail market, featuring a fast-growing population of 211 million. With more than 80% of consumers living in the urban strip that stretches along the densely-populated Atlantic coast, the country also offers the highest urbanization rate among the world’s big emerging markets. This makes access to consumers very efficient, both via bricks-and-mortar stores and online.

Table of contents

Table of Contents:


Brazil at a glance
Unique planning factors

Planning ahead in Brazil

Prioritization guide
STEIP drivers of change
Key market trends
Leading megacities
Modern vs traditional trade
Key ecommerce trends
Channel trends
Product categories

Key retailers

Lojas Americanas

Recommendations for CPG sectors

Reasons to buy

  • Learn about the unique market dynamics shaping the Brazilian market as it emerges from recession;
  • View the latest initiatives of major retailers driving growth in Brazil, along with actionable recommendations on how to effectively partner with them;
  • Read our selected opportunities for suppliers organised by CPG sector and strategic priority;
  • Access the latest Brazilian market and retailer forecasts from the Retail Market Monitor, the new global database from Edge by Ascential.

About the analyst

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