The Future of Retail - 10 trends of tomorrow

The Future of Retail - 10 trends of tomorrow The Future of Retail - 10 trends of tomorrow

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It’s no secret that retailing has undergone seismic shifts over the past five years. We’ve witnessed the rise of the disruptors and the downfall of some of retail’s most established brands. Shopping habits have been permanently altered – empowerment and promiscuity are now firmly entrenched. Customer expectations have risen exponentially and now a seamless shopping experience - regardless of the proliferation of choice - is a requirement. Today, retailing is well and truly about survival of the fittest.   

So the big question is: what will the next five years bring? In our latest report, we’ve identified 10 Future Trends that all retailers should be preparing for today. We believe that additional fundamental changes are just around the corner and retailing in the future will become far more personalised, collaborative and socially-influenced. By 2020, we predict that, among others, shoppers will have to pay for home delivery, traditional points-based loyalty cards will become a thing of the past, pure-play retail will largely cease to exist and checkout-less stores will become a reality.

Table of contents

  1. Executive summary
  2. Fewer, but more impactful, stores
  3. Working together to stand apart
  4. Race for the most convenient store experience
  5. Personalisation to reach new heights
  6. The end of points-based loyalty cards
  7. Power of the peer
  8. Cracking the final mile
  9. Death of pure-play
  10. Click & collect
  11. From one-click to no-click

Reasons to buy

  • Get ahead of your competition by taking a glimpse into the future and begin acting on tomorrow’s trends today.
  • Discover best-in-class examples of retailers spearheading trends such as personalisation and the rise of at-home replenishment.
  • Understand how trends such as ‘fewer but more impactful stores’ and the ‘death of pure-play’ will impact retailers’ omni-channel strategies. 
  • Learn how to reposition your loyalty strategy by focusing on digitisation and gamification.

About the analyst

Natalie Berg
Retail Insights Director

Natalie Berg has been analysing UK and global retail trends for over a decade, with a particular focus on the shifting big-box channel. She has published work on key industry topics such as the rise of click & collect and private label trends, and regularly contributes to broadcast media with appearances on the BBC, Sky, CNBC and Bloomberg. Natalie's first book Walmart: Key Insights and Practical Lessons from the World’s Largest Retailer was published in 2012 to coincide with the company's 50th anniversary. She holds a Bachelor of Science in International Business from the University of Connecticut and studied at Ecole Supérieure de Commerce in Grenoble, France.

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